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Donnerstag, 9. Oktober 2014

The Fableists - The Epic Thread

Like the protagonist in their film, The Fableists were curious about the provenance of the clothes that we all are buying for our children and so they decided to launch their own range of sustainably made children’s clothes – The Fableists. Their collection is made entirely of organic cotton, using natural dyes so that the clothes do not contain harmful chemicals. They do not use sweatshops or child labour. Their collection is mostly unisex so that, with proper care, the clothes can be passed on, and on. "Let’s break the cycle of kids making clothes for other kids and also buy less, buy well and wear more." Take a look at their nicely done cartoon video and join the Fableists!

Creative Agency: Brothers and Sisters, Creatives: Jack Kerruish & Josh Pearce, Brothers and Sisters, Production Company: The Mill, Animation/Director: Kwok Fung Lam & Ivo Sousa, The Mill, Sound: Smith & Elms, Eclectic, Voice Over: Jennifer Saunders

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