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Sonntag, 6. November 2011

TOMS Giving Report - One for One

"Start something that matters!" and so did Blake Mycoskie, todays profession: Chief Shoe Giver. With every pair you purchase, TOMS will give a pair of new shoes to a child in need - One on One.
In 2006, American traveler Blake Mycoskie became friends with children in Argentina and found out that those children had no shoes. That's when TOMS was created! One for One. Blake returned to Argentina with a group of family, friends and staff later that year with 10,000 pairs of shoes made possible by TOMS customers.

Why Shoes?
Why not water or medicine or something else?
Many children in developing countries grow up barefoot. They have to walk barefoot for miles to school, clean water and medical help. Shoes have value beyond being critical for physical health.
A leading cause of disease in developing countries is soil-transmitted diseases, which can penetrate the skin through bare feet. Wearing shoes can help prevent these diseases, and the long-term physical and cognitive harm they cause.
Wearing shoes also prevents feet from getting cuts and sores. Not only are these injuries painful, they also are dangerous when wounds become infected.
Many times children can't attend school barefoot because shoes are a required part of their uniform. If they don't have shoes, they don't go to school. If they don't receive an education, they don't have the opportunity to realize their potential. www.toms.com

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