If Gufo and The Woolmark Company hold a press event in Berlin at the Design mall BIKINI to launch the new IL GUFO capsule collection FW14/15. Besides the beautiful collection, a delicious brunch buffet and a fun craft workshop was waiting for us.
The collaboration between IL GUFO, brand of excellence in kidswear, and THE WOOLMARK COMPANY, the world leader in the wool industry, continues for the second season, with the launch of the new capsule collection FW1415 composed of products made from 100% Merino wool. IL GUFO is one of the most important Italian luxury clothing brands for children, specialising in the production and distribution of high quality collections for children from 0 to 14 years of age. Quality materials, constant textile research and attention to details are the core values of the brand philosophy.
The novelty of the season is the use of a particular Merino wool yarn that, while maintaining the softness of the fibre, makes it even more resistant to machine washing. For 50 years the WOOLMARK logo has striven to demonstrate the extraordinary versatility and innate luxury of Merino wool, creating a product appreciated all over the world.
© photo by Pascal Rohé