*Rookie kommt übrigens aus dem Englischen und bedeutet „Neuling, Anfänger, Frischling“
Tavi Gevinson (born 1996) is a teenage fashion blogger. She began her fashion blog, "Style Rookie" in 2008 at the sweet age of 11. Style Rookie is not for adults -- it's for kids. It's how kids thing about fashion! She was so successful that all important fashion brands put her in front row of their shows. Magazine wrote about her and was a model for their big photo sessions. Today Tavi is 15, growing up to a young woman. Now she has launched her new online magazine Rookie Mag.com for young people: "A new side for teenage girls". It has a cool vintage-y design, and the first issue features contributions from big names like Sady Doyle, Dan Savage, Joss Whedon, and Zooey Deschanel, Winnie Holzman, Patton Oswalt, Shannon Woodward, Anna Faris, Kid Sister, Paul Feig, Jack Black, Alia Shawkat und Miranda July. There are a handful of articles so far, from a roundup of different adults recounting their first year of high school to a back-to-school fashion editorial featuring girls who are impossibly chic for high-schoolers. Overall, Rookie looks to be miles ahead (aesthetically and substance-wise) of most media targeted towards teenage girls. It's not publishing on a traditional blog schedule. Instead, it will update three times a day: after school, dinnertime, and before bed. Good luck Tavi and let it rock!
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